Instagram is one of the most popular social media website, where people can post their daily activities, stories of themselves, even selling purposes. So, how do you do to attract people’s attention and what are the best times to post Instagram UK?
1. The best times to post Instagram UK you should know
According to Social media platform Later recently analyse, there are about 35 million Instagram posts (excluding Reels and IGTV). They found that, overall, the best times to post Instagram UK (in local time) is 6 am and the best days to do are Saturday and Sunday.
This is a huge shift from 2019’s data, which shown that the best posting day and time was Wednesday between 9 am and 11 am EST. Why that? The answer is quite simply—Because Instagram has changed their algorithm.
Instead of placing a high level of importance on posting on the time your audience is actually online, it’s now more important to post when there’s less competition .Looking at the best times to post Instagram UK for each day, the data breaks down like this:
- On Monday: 1 am, 3-6 am, 7 pm EST
- On Tuesday: 3 am, 5-6 am, or 10 pm EST
- On Wednesday: 3-6 am EST
- On Thursday: 2 am, and 4-6 am EST
- On Friday: 2-6 am EST
- On Saturday: 1 am, 3 am, 6 am and 11 pm EST
- On Sunday: 2 am, 6-7 am, and 10 pm EST
Although Later has published wildly varying data from prior years , but it is not every report agrees. Another leading social media platform, like Sprout Social, crunched the numbers of their 20,000+ customers to find the best times to post Instagram UK and has found the following:
The best day of the week to post on Instagram is Wednesday. The best time to do that is at 11 am.
According to the study, The next best time to post is Friday between 10 am and 11 am.
Sprout Social also looked at what days and times to get the most consistent engagement and when it tends to drop off.
- The most consistent engagement: Tuesday through Friday, within 10 am–3 pm
- In the worst day: Sunday receives the least amount of engagement on Instagram UK
- In the lowest engagement: Occurs during the late night and early morning from 11 pm – 3 am
In a study of its own, Hootsuite shown that the best times to post for specific industries:
- Travel and Tourism: Friday between 9 am – 1 pm
- Media and Entertainment: Tuesdays and Thursdays and from 12 pm to 3 pm
- Food and Beverage: Friday at 12 pm
- Retail: Tuesdays, Thursdays, and Fridays at 12 pm
- Professional Services: Friday, Tuesday, and Wednesday at 9 am or 10 am
- Non-Profit: Tuesday at 10 amor at 4 pm
- Non-Retail E-commerce: Thursday at 9 pm or at 4 pm
- Pharma and Healthcare: Wednesday and Sunday primarily at 9 am
- Personal Care: Friday and Thursday at 1 pm, 2 pm or 3 pm
- Technology: Monday and Tuesday at 2 pm
- Education: Thursday at 4 pm or 5 pm
In conclution, given the data across these three studies is so conflicting, it can be difficult to determine when the best times to post Instagram UK actually is best times to post Instagram UK.
Therefore, try them all and see what sticks. It’s significiant to remember that your business is not the same as every business. You have your audience in your time zone, so your posting schedule need to reflect that.
Let’s make standard hours and start point to experiment and learn more about your audience, and then dig deeper to find the times that work most effectively for your business.
2. How to find the best times to post Instagram UK for your business
To work out best times to post Instagram UK when you should post on Instagram, you need to know when your audience is online.
Social platforms like Later, SproutSocial and Hootsuite, or Planoly and Iconosquare, let you dive into your Instagram analytics to find out the time your followers are the most active. But depending on each of these platforms which requires you to sign up and, in some cases, you must pay for advanced data.
If you’re not ready to commit to a platform, there are a couple of free and easy ways to learn about your followers:
- Instagram Insights
- The competition
2.1. Instagram Insights Tool
To access the Instagram Insights feature, you need to ensure that your profile is set as a business account. After that, you only click on the menu and tap Insights.
Select to the Audience tab, and you’ll be shown data on the growth of your account, follower locations, age range, gender and, crucially and follower times.
Filter times by Hours and Days to get an idea of the time when your followers check Instagram on a typical day.
In a recent update, Instagram announced that new features within Insights might help you learn more about your audience, include “accounts engaged”, “engaged audience”, “reached audience”, and greater transparency when partnering with other brands.
These new features may help you to improve your engagement rates on Instagram
2.2. Analysis the competition
Another useful way to investigate your audience is online by checking out the competition. The main goal is not to copy a competitor’s content. Instead of, it helps to discover what types of post content works and what doesn’t.
Find out who’s performing well and check out their feed. You may see some valuable clues about the best times to post Instagram UK and day of the week to post for your industry. And there’s every opportunity that people who like your competition’s content will like what you post too.
You need to look for what are the posts with the most likes and comments. At the bottom of every Instagram post, you’ll see when it was posted.
But this way is only really useful if you catch the post when it’s relatively fresh. For these posts that are posted on old days before, you can only work out the day and not the actual time. To find specific times, you might need to dig a little deeper with the help of the Chrome browser. From your online Instagram account, try to find a post that has performed well and click on it to get a closer look.
In the above picture, you can see that it was posted on September 8, 2021, which was a Wednesday.
To find the exact time it was posted on Instagram, you need to right-click on the date (or time if the post was more recent) and select Inspect.
This will open the inspect page window and the line of code that features that time.
Instagram often displays the time in the following format:
In this example, the post was published at 5:44 pm.
2.3. How to experiment with posting times
By combining general times with times from Instagram Insights and competitor accounts, you can know when your audience is likely online. So, you can start to publish posts and track how they perform by writing down engagement stats in a spreadsheet.
For example, if your research means that your audience is online between 3 pm and 8 pm on a Friday, post every hour in that timeframe and track the performance of each post. If 3 pm and 6 pm posts performs better than the rest, focus only on those times of the following week. If it seems that the 6 pm post gets more engagement than the 3 pm post over a few weeks, then 6 pm on a Friday is the best time for you.
Continue keeping testing, measuring and testing again within those specific blocks of time on each day, and you will nail down a time and posting schedule that suits for your audience.
But publishing content at an optimal time is only one part of Instagram engagement puzzle. Your content shoud be captivate and adhere to several best practices to stimulate comments and likes from your target audience.